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Columns
Just me and my computer, writing about silly fashion things. Fashion law, fashion design, fashion business, it's all here!


Column #10 - The price of desire
Is it better to look at a collection through the lens of the buyer or the observer?
Marion Prost
Mar 124 min read
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Column #9 - The risk is the reward
Why do so many brands start at zero in the fashion industry compared to other sectors?
Marion Prost
Feb 83 min read
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Column #8 - Creativity? Just a deadline away...
What runs on caffeine and NDAs, swears by creativity, and operates on the same annual cycle as tax returns? The fashion weeks, of course...
Marion Prost
Jan 224 min read
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Column #7 - Rarity is currency
If the vintage market is a disease, then I’m sick. I don’t know about you, but is “fashion is fleeting”? Nonsense.
Marion Prost
Dec 2, 20244 min read
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Column #6 - Slow money, big money, silent money, or ads
What’s good over bad advertising though? Is it the advertisement that creates a trend? The one that gets the most views? Or the silent one?
Marion Prost
Nov 7, 20244 min read
26 views
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Column #5 - Style is your signature; don’t sign it in pencil
Style isn't everything. But it's the first thing. What does it say about you? That's for you to decide.
Marion Prost
Oct 30, 20243 min read
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Column #4 - Is it a handbag or a personality test?
The question “Do brands sell lifestyles”, to me, is the exact same as asking if owning a handbag is a personality trait. Think about it,...
Marion Prost
Oct 19, 20243 min read
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Column #3 - The silent partner, it's Mr. Licensing to you
I know, you know, we know fashion is and always will be about the clothes. We’re all drawn to the silhouettes, the patterns, the way a...
Marion Prost
Oct 9, 20243 min read
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Column #2 - Inspired, not appropriated
Fashion is a borrower. Always has been , always will be. It’s part of the industry’s charm - the way it pulls from every corner of the...
Marion Prost
Oct 8, 20243 min read
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Column #1 - Fake it 'till you make it?
Would you ever buy counterfeit? Fake bag, fake belt, fake anything? I’ve been thinking about luxury—what it means, why we’re drawn to it,...
Marion Prost
Oct 7, 20243 min read
46 views
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