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In gold we trust, in silver we spend

Marion Prost

September 2nd, 2025

They’ve weathered recessions, bad perms, and the brief moment when cargo pants were chic, and now they’re quietly bankrolling the future of fashion. In an industry that worships the new, the real power lies with those who’ve mastered the art of keeping what’s worth keeping… and buying the rest in cash.

Somewhere between a Chanel suit and a sensible orthopedic insole, fashion’s best-kept secret made it onto the global stage: no, it’s not a 21-year-old influencer with a ring-light. It’s the Silver Spenders, and they’re not just aging gracefully; they’re growing old with glamour, with a non-existent credit card limit, and with a closet that could swallow SoHo whole. In 2025, the people over 50 will and did drive 48% of all new global spending. Not a typo, but a plot twist. In China, the over-50 crowd is about to be 38% of the population. In the US, those 55 and up hold 72% of the nation’s wealth, which just means the real investors remember Studio 54.