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Éditorial #1 - Faire semblant, c'est gagner?
Tu achèterais du faux? Moi non, mais pourquoi est-ce qu'il y a des gens qui s'en contentent?
Marion Prost
Feb 23, 20254 min read


Column #9 - The risk is the reward
Why do so many brands start at zero in the fashion industry compared to other sectors?
Marion Prost
Feb 8, 20253 min read


Week 3\4 2025 - L'appeal
What happened in fashion law during the 3rd and 4th week of 2025?
Marion Prost
Jan 30, 20254 min read


Column #8 - Creativity? Just a deadline away...
What runs on caffeine and NDAs, swears by creativity, and operates on the same annual cycle as tax returns? The fashion weeks, of course...
Marion Prost
Jan 22, 20254 min read


Week 1\2 2025 - L'appeal
What’s a six-figure lawsuit? It rhymes with “trademark infringement”. Happy new year!
Marion Prost
Jan 15, 20255 min read


Column #7 - Rarity is currency
If the vintage market is a disease, then I’m sick. I don’t know about you, but is “fashion is fleeting”? Nonsense.
Marion Prost
Dec 2, 20244 min read


Week 46 - L'appeal
Week 46 of 2024 - not as busy, but always interesting.
Marion Prost
Nov 13, 20243 min read


Column #6 - Slow money, big money, silent money, or ads
What’s good over bad advertising though? Is it the advertisement that creates a trend? The one that gets the most views? Or the silent one?
Marion Prost
Nov 7, 20244 min read


Week 45 - L'appeal
What happened in fashion law this week? Week 45 was a busy one!
Marion Prost
Nov 5, 20244 min read


Column #5 - Style is your signature; don’t sign it in pencil
Style isn't everything. But it's the first thing. What does it say about you? That's for you to decide.
Marion Prost
Oct 29, 20243 min read


Week 44 - L'appeal
1) Louis Vuitton wins monogram trademark trial - Trademark laws Free-riding on Louis Vuitton’s reputation? How original. Trying to...
Marion Prost
Oct 22, 20243 min read


Column #4 - Is it a handbag or a personality test?
The question “Do brands sell lifestyles”, to me, is the exact same as asking if owning a handbag is a personality trait. Think about it,...
Marion Prost
Oct 19, 20243 min read


Week 43 - L'appeal
1) The Steve Madden phenomenon - Copyright and Trademark violations Am I the only one that wonders how and why Steve Madden is still...
Marion Prost
Oct 14, 20244 min read


Column #3 - The silent partner, it's Mr. Licensing to you
I know, you know, we know fashion is and always will be about the clothes. We’re all drawn to the silhouettes, the patterns, the way a...
Marion Prost
Oct 8, 20243 min read


Column #2 - Inspired, not appropriated
Fashion is a borrower. Always has been , always will be. It’s part of the industry’s charm - the way it pulls from every corner of the...
Marion Prost
Oct 8, 20243 min read


Column #1 - Fake it 'till you make it?
Would you ever buy counterfeit? Fake bag, fake belt, fake anything? I’ve been thinking about luxury—what it means, why we’re drawn to it,...
Marion Prost
Oct 7, 20243 min read
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