Kering passe de l’ivresse Gucci à la rigueur budgétaire. Après -93 %, place au grand rangement.

Style is often treated like a personality trait: you either “have it” or you don’t. Like freckles. Or charisma. The problem is that this idea collapses the second you try to define it. If style were purely instinctive, then no one would learn it, teach it, refine it, or lose it… right?

From the polite runway applause to the collective headlines Menwear Fashion Week we faced this past week, the question resurfaces: is attention still a win when it comes with conditions?

They’ve weathered recessions, bad perms, and the brief moment when cargo pants were chic, and now they’re quietly bankrolling the future of fashion. In an industry that worships the new, the real power lies with those who’ve mastered the art of keeping what’s worth keeping… and buying the rest in cash.

Some cities sell dreams. New York rents them by the square foot - no returns, no refunds. Here, building a legacy brand is less about mood boards and more about surviving the existential whiplash between runway fantasies and credit card statements. Can someone who wants to start it in New York make it in New York?

Paris en juin 2025. La Fashion Week est là, fashion week qui sent à la fois le neuf et le formol, le changement, et l’encre qui sèche sur des contrats qui viennent d’être signés. Cette saison, ce ne sont pas juste des collections que l'on voit défiler, ce sont aussi des ambitions, des virages, et quelques CV récemment mis à jour sur LinkedIn. Des premiers shows pour certains directeurs artistiques, des collections d’adieu pour d’autres. Qui dirige? À voir.

On sait tous que la collection Cruise 2026 de Gucci a été présentée au Palazzo Settimanni. C’était un peu Florence, un peu Fellini, un peu Gucci en storytelling calibré. C’était beau. C’était émouvant. Les terrasses étaient remplies. Tout le monde a applaudi. Tout le monde?

Je parle du licensing, un truc que j’aurais franchement dû apprendre bien plus tôt. Parce que vraiment, c’est partout.

Is it better to look at a collection through the lens of the buyer or the observer?

Week 7\8 2025, what happened in fashion law? Recaps, feedbacks, and more trademarks, always. Enjoy!

What happened in fashion law these past two weeks? In short, when the price is too good to be true, so is the business model!

Tu achèterais du faux? Moi non, mais pourquoi est-ce qu'il y a des gens qui s'en contentent?

Why do so many brands start at zero in the fashion industry compared to other sectors?

What happened in fashion law during the 3rd and 4th week of 2025?

What runs on caffeine and NDAs, swears by creativity, and operates on the same annual cycle as tax returns? The fashion weeks, of course...

What’s a six-figure lawsuit? It rhymes with “trademark infringement”. Happy new year!

If the vintage market is a disease, then I’m sick. I don’t know about you, but is “fashion is fleeting”? Nonsense.

Week 46 of 2024 - not as busy, but always interesting.

What’s good over bad advertising though? Is it the advertisement that creates a trend? The one that gets the most views? Or the silent one?

What happened in fashion law this week? Week 45 was a busy one!